Here are the comments of Philip Ryken concerning Veith's "Commercialization of Christmas." Does Ryken share your sentiments?
Ryken: In response to Gene Veith's short essay in defense of commercializing Christmas, I have four short observations:
First, as a notable Christmas enthusiast and fellow-Lutheran, Luther himself would have enjoyed Gene's piece.
Second, it is quite right to give gifts -- and generous ones, too -- at Christmas and at other times. When the Bible describes the grace of God as a gift, it assumes a universe in which people give and receive gifts. It is to the credit of Christianity that gift-giving has flourished most in cultures that celebrate the birth of Christ.
Third, when secular people seek to find something special in Christmas, we should not scorn them for missing its true meaning, but rather sympathize them for grasping for what their hearts are seeking.
Fourth, while something can and perhaps should be said for the commercialization of Christmas, something always needs to be said about its over-commercialization.
(Comments are taken from Reformation 21 Blog)